Soccer is the most popular participatory sport among American youth. It is also the sport of choice among the country's diverse immigrant populations as well as its largest and fastest growing minority—Latino Americans.
A large portion of these soccer players reside in urban communities that offer little or no space needed to play the game. Also, much of this population is living in poverty, devoid of the means to not only participate in organized sports, but to maintain a healthy, active lifestyle.
These players—perhaps in need of soccer more than any—often have no soccer pitches available, or if they do, are often forced to enjoy the game on dangerous pitches that have been left in a state of disrepair. It is this demographic that the Urban Soccer Initiative seeks to target and serve.